The Pew Charitable Trusts

Director, Digital

US-DC-Washington
4 weeks ago
Job ID
2017-5204
Department
Communications
The Pew Charitable Trusts

Overview

The Pew Charitable Trusts is driven by the power of knowledge to solve today’s most challenging problems. Pew applies a rigorous, analytical approach to improve public policy, inform the public and invigorate civic life.

 

We are an independent nonprofit organization – the sole beneficiary of seven individual trusts established between 1948 and 1979 by two sons and two daughters of Sun Oil Company founder Joseph N. Pew and his wife, Mary Anderson Pew.

 

Our work lays the foundation for effective policy solutions by informing and engaging citizens, linking diverse interests to pursue common cause and insisting on tangible results. Our projects encourage efficient, responsive governments – at the local, state, national and international levels – serving the public interests.

 

With offices in Philadelphia, Washington, DC, Brussels and London and staff in other regions of the United States as well as Australia, Pew provides an exciting learning environment and the opportunity to work with highly talented individuals. We are a dynamic, rapidly evolving organization that values creativity and innovative thinking and fosters strong teamwork with mutual respect.

 

Communications Department:
The Communications department plays an instrumental role in positioning Pew to achieve our programmatic and institutional goals. Our Communications team provides a comprehensive range of services for all programmatic and administrative units and Trusts-operated projects. Our in-house expertise includes: strategy and message development; multi-channel digital engagement strategy; creative strategy and digital production; editorial support and media event planning. The unit oversees all communications policies, guidelines and processes in order to manage the Pew brand, ensure the production of the highest quality work and effectively steward Pew’s resources.

 

Position Overview:
The Digital Director position is located in Washington, DC, is a member of the Communications department, and reports to the Senior Director, Digital and Creative. He/she will be a senior member of the Digital and Creative team, will oversee the digital strategy group, and will play a lead role in the development and execution of digital campaigns for Pew projects and initiatives. The Digital Director will help develop data-driven digital strategy for institutional objectives designed to drive audience growth and engagement across channels.

The ideal candidate will have deep experience with strategic planning and developing cross-channel digital campaigns that achieve organizational results, as well as experience managing a public-facing website. He/she will lead a team of digital and creative strategists, and will be experienced using analytics to drive insights through all phases of planning and campaign delivery. The Digital Director should have experience integrating the strategic use of paid media to drive audience engagement and action and possess a thorough understanding of all major social platforms. We’re looking for a digital leader with demonstrable expertise in planning and execution of a wide variety of content programs.

Responsibilities

  • Leads and manages digital strategy group which is responsible for developing integrated digital engagement strategies for all Pew programs across channels including the PewTrusts.org website, email, and social channels.
  • Leads internal team responsible for all strategic and operational aspects of the PewTrusts.org website, our content management system, and partners with IT and external partners to manage technical environments.
  • Collaborates with internal staff and agency partners to identify and implement website user experience optimizations as well as manage ongoing development deployments.
  • Leads the development of ongoing website content testing planning, execution, and optimization.
  • Oversees daily content publishing operations across channels.
  • Acts as a senior strategic planner for all digital campaigns and direct team of digital strategists throughout all phases of project development and delivery.
  • Works collaboratively to enhance our approach to developing holistic content strategies for both programmatic and institutional objectives.
  • Owns Pew’s editorial calendar and manages team responsible for daily website publishing operations.
  • Plays lead role in advancing Pew’s approach to editorial and content strategy that effectively engages audiences across digital channels.
  • Helps define when and how to use advertising to achieve campaign goals.
  • Plays a lead role in redefining measurement framework, analytics implementations and CRM integrations, establishing effective tagging taxonomy, conversion tracking, and re-engagement tactics.
  • Define KPIs and implements measurement, analytics and reporting methods to gauge success, providing key data and analysis of digital activities to all relevant teams.
  • Effectively delegates projects, provide strategic counsel to team members and allocates team resources.
  • Leads development of social media management standards, policies, and rules of engagement for social channels.
  • Track the latest digital trends to inform creative approaches as well as internal knowledge sharing.
  • Ensures quality work from team that meets/exceeds expectations.
  • Collaborates with Digital and Creative team members to staff project teams.

Requirements

  • Bachelor’s degree required.
  • Minimum of 12 years of professional experience with progressive responsibility for developing integrated digital strategy and campaign execution.
  • Minimum of five years of previous direct supervisory experience required including experience managing performance management process for direct reports and providing career development advice and counsel.
  • Digital/creative agency, non-profit and/or public policy experience strongly preferred.
  • Demonstrable expertise in the principles of strategic planning including audience and message segmentation, editorial and content planning, as well as robust measurement and analytical approaches to prove content effectiveness.
  • Experience leading and working with collaborative, multidisciplinary teams – managing staffing, project prioritization, scoping and budgeting levels of effort, as well as anticipating issues and working towards solutions to complex problems.
  • Proven ability developing digital strategies that achieve grassroots advocacy campaign objectives preferred.
  • Proven experience managing editorial calendar and the teams required to support high-volume website publishing operations.
  • Exceptional skill with written and verbal communications and ability to effectively communicate strategic recommendations.
  • Deep working knowledge of the social and digital ecosystem, including working relationships with social platforms and partners.
  • Experience planning and executing content effectiveness studies across social platforms preferred.
  • Strategic and hands-on understanding of the principles of paid media planning and how to incorporate into comprehensive content strategies designed to engage a variety of audiences across digital and social channels.
  • Experience presenting and articulating integrated digital strategy, including campaign goals, objectives, and how success is measured.
  • Can turn ideas into workable plans.
  • Experience developing data-driven content strategies required and experience developing strategies informed by CRM and third-party data strongly preferred.
  • Experience developing and conducting ongoing content performance tests and implementing optimizations.
  • Experience with Google Analytics, Google Tag Manager, and the Facebook and Twitter pixels as well as social media management tools such as Sprout Social or Hootsuite Enterprise preferred.
  • Ability to analyze and synthesize data from all digital channels, drawing insights from the data to inform future recommendations and strategies.
  • Proven ability to meet deadlines, juggle multiple projects, and work independently in a fast-paced environment.
  • Exceptional judgment when working with team members, client contacts and vendors.

Compensation:
As this is a full-time position, we offer a competitive salary and complete benefit program, including: comprehensive, affordable health care through medical, dental and vision coverage; financial security with life and disability insurance; opportunities to save using health savings and flexible spending accounts; retirement benefits to help prepare for the future; and work/life benefits to help you maintain a good balance.


Travel:
Minimal travel anticipated. 

 

 

The Pew Charitable Trusts is an equal opportunity employer, committed to a diverse and inclusive workplace. Pew considers qualified applicants for employment without regard to age, sex, ethnicity, religion, disability, marital status, sexual orientation or gender identity, military/veteran status, or any other basis prohibited by applicable law.

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