The Pew Charitable Trusts

Officer, Advertising Strategy

US-DC-Washington
3 weeks ago
Job ID
2017-5232
Department
Communications
The Pew Charitable Trusts

Overview

The Pew Charitable Trusts is driven by the power of knowledge to solve today’s most challenging problems. Pew applies a rigorous, analytical approach to improve public policy, inform the public and invigorate civic life.

 

We are an independent nonprofit organization – the sole beneficiary of seven individual trusts established between 1948 and 1979 by two sons and two daughters of Sun Oil Company founder Joseph N. Pew and his wife, Mary Anderson Pew.

 

Our work lays the foundation for effective policy solutions by informing and engaging citizens, linking diverse interests to pursue common cause and insisting on tangible results. Our projects encourage efficient, responsive governments – at the local, state, national and international levels – serving the public interests.

 

With offices in Philadelphia, Washington, DC, Brussels and London and staff in other regions of the United States as well as Australia, Pew provides an exciting learning environment and the opportunity to work with highly talented individuals. We are a dynamic, rapidly evolving organization that values creativity and innovative thinking and fosters strong teamwork with mutual respect.

 

Communications Department:
The Communications department plays an instrumental role in positioning Pew to achieve our programmatic and institutional goals. Our Communications team provides a comprehensive range of services for all programmatic and administrative units and Trusts-operated projects. Our in-house expertise includes: strategy and message development; multi-channel digital engagement strategy; creative strategy and digital production; editorial support and media event planning. The unit oversees all communications policies, guidelines and processes in order to manage the Pew brand, ensure the production of the highest quality work and effectively steward Pew’s resources.

 

Position Overview:
The Officer, Advertising Strategy position, located in Washington, DC serves as the internal advertising lead. The Officer is a member of the Digital and Creative team and will report to the Director, Digital Strategy. The Officer will coordinate Pew’s advertising work across all divisions and outlets, supporting the creation of effective paid media campaigns to help achieve institutional and programmatic goals, and contributing to communications strategies and a multidisciplinary team of digital, creative, and multimedia experts.

 

The ideal candidate will have demonstrated paid media planning capability, including research and measurement, and proven experience successfully managing paid media campaigns across multiple channels.

Responsibilities

  • Develops strategically sound and cost-effective cross-channel paid media plans based on defined audiences and goals, using a mix of awareness, engagement, and direct response tactics.
  • Works in collaboration with cross-functional teams, including digital, creative, and earned media disciplines to develop paid media and content distribution strategies in support of Pew’s institutional and programmatic goals.
  • Effectively plans, manages, and optimizes advertising campaigns on multiple platforms, which may include social and search channels, content discovery networks, sponsored content placements, as well as programmatic digital advertising.
  • Works to develop effective internal partnerships and develop a working knowledge of project goals, audiences, and campaign strategies. Collaborates effectively and diplomatically with a wide variety of staff members, including senior leaders across the organization.
  • Works with the team of digital strategists and vendors, as needed, to track and analyze the effectiveness of campaign performance, and make necessary adjustments to creative and media investments.
  • Assists in the management of advertising budgets and invoices, manages insertion order process with vendors, and coordinates invoices and reporting through relevant internal teams.
  • Collaborates with strategists, designers, and other internal colleagues to develop compelling and effective advertising creative.
  • Creates reporting timelines and metrics to give real-time and periodic assessment of campaign performance.
  • Helps cross-train digital team members in current best practices in paid media planning and execution.
  • Stays current on advertising trends and make recommendations for updated strategies for awareness, engagement, and direct response campaign initiatives, as well as other advertising efforts across the organization.

Requirements

  • Bachelor’s degree required, advanced degree preferred.
  • At least eight years of professional work experience with three to five years of experience implementing cross-channel paid media strategies at a digital or creative agency, nonprofit or association preferred.
  • Solid understanding of media planning research, advertising campaign development, display and social platform channel planning, search marketing, creative development processes, landing page development and optimization, ad serving technologies, and analytics.
  • Experience with syndicated data and media planning platforms (comScore, Nielsen, Simmons, etc.)
  • Ability to craft targeting, measurement and analytics approaches for digital campaigns.
  • A collaborative attitude, excellent written and verbal communications skills, and a drive to keep abreast of the latest paid media strategies and tactics.
  • Experience managing campaigns within self-serve digital platforms (AdWords, Facebook Power Editor, DoubleClick, etc.)
  • Strong analytical and reporting skills and the ability to draw compelling insights from campaign performance data to help teams refine strategies and tactics.
  • Proven ability to create advertising tags and implement media vendor pixels.
  • Extremely detail-oriented with strong multi-tasking skills.
  • Must be team player, building and maintaining positive relationships with internal teams, vendors, and agency partners.
  • Proficiency with Microsoft office, specifically Microsoft Excel.
  • Experience with paid social platforms like Kenshoo, Brand Networks, Ampush preferred.
  • Google AdWords, Google Analytics certifications preferred.
  • Prior to commencing employment with Pew, candidates for this position who were registered to lobby in any jurisdiction must certify termination of previous registration(s) and provide copies of termination notices with said jurisdiction(s) to Pew.

Compensation:
As this is a full-time position, we offer a competitive salary and complete benefit program, including: comprehensive, affordable health care through medical, dental and vision coverage; financial security with life and disability insurance; opportunities to save using health savings and flexible spending accounts; retirement benefits to help prepare for the future; and work/life benefits to help you maintain a good balance.

Travel:
Minimal travel anticipated.

 

The Pew Charitable Trusts is an equal opportunity employer, committed to a diverse and inclusive workplace. Pew considers qualified applicants for employment without regard to age, sex, ethnicity, religion, disability, marital status, sexual orientation or gender identity, military/veteran status, or any other basis prohibited by applicable law.

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed