• Officer, Communications (Digital Strategy)

    Location US-DC-Washington
    Posted Date 3 months ago(7/18/2018 9:49 AM)
    Job ID
    The Pew Charitable Trusts
  • Overview

    The Organization
    The Pew Charitable Trusts is driven by the power of knowledge to solve today’s most challenging problems. Pew applies a rigorous, analytical approach to improve public policy, inform the public, and invigorate civic life.

    We are an independent nonprofit organization – the sole beneficiary of seven individual trusts established between 1948 and 1979 by two sons and two daughters of Sun Oil Company founder Joseph N. Pew and his wife, Mary Anderson Pew.

    Our work lays the foundation for effective policy solutions by informing and engaging citizens, linking diverse interests to pursue common cause and insisting on tangible results. Our projects encourage efficient, responsive governments – at the local, state, national, and international levels – serving the best interests of the people. We partner with a diverse range of donors, public and private organizations, and concerned citizens who share our interest in fact-based solutions and goal-driven investments to improve society.

    With offices in Philadelphia, Washington, DC, Brussels, and London and with additional staff in other regions of the United States and around the globe, Pew provides an exciting learning environment and the opportunity to work with highly talented individuals. We are a dynamic, rapidly evolving organization that values creativity and innovative thinking and fosters strong teamwork with mutual respect.


    The Communications department supports leaders at all levels of the institution to promote project and campaign efforts, inform key audiences, and protect and advance the Pew brand. The department provides a comprehensive range of communications services for all programmatic and administrative units and Trusts-operated projects. Our in-house expertise includes: strategy and message development; editorial support; design and creative services; media event planning; digital and video production; and social media. The unit oversees all communications policies, guidelines, and processes in order to manage the Pew brand, ensure production of the highest quality work, and effectively steward Pew’s resources.


    Position Overview
    This position, based in Pew’s Washington, DC office, reports to the project director, communications and is a member of the Pew communications staff supporting a new initiative focused on expanding our distribution of facts and data through a variety of tactics. Primary responsibilities include: crafting and implementing digital content strategies that effectively engage audiences across digital channels; overseeing the campaign’s day-to-day digital communications, including a microsite and social media accounts; and developing an analytics framework and tracking results for the effort.


    The position has a set time frame that could be extended based on the success of the program, funding sources, and board decisions on continued support.


    Digital Strategy

    • Works closely with internal staff and external partners, including vendors, and crafts and implements content strategies that effectively engage audiences across digital channels.
    • Oversees the campaign on a day-to-day basis by managing content calendars, production on earned channels such as social media and the website, and potentially supervising paid media engagements.
    • Draws on audience research to continually refine engagement strategies.
    • Ensures visual and editorial consistency across communications tactics and content. 
    • Keeps abreast of the latest digital trends to inform creative approaches.


    Website Production and Management

    • Works closely with internal staff and external vendor to build and maintain the initiative microsite. Ensures that all parties remain informed on progress and deliverables, and supervises vendor engagement and deliverables. 
    • Oversees the website’s technical infrastructure and content production process. 
    • Focuses on user experience for the website and recommends optimizations.



    • Collaborates with internal staff to implement a measurement and analytics framework that aligns with the existing Pew framework. 
    • Synthesizes and analyzes data from all digital channels—including social media, the website and possible paid media engagements—and makes recommendations for tactical optimizations.
    • Reports regularly on key data and analysis of digital activities.


    • Other duties as assigned.


    • Bachelor’s degree required; related graduate degree desirable
    • At least eight years of experience in communications or marketing, preferably at a digital agency, government agency or non-profit organization 
    • A detail-oriented project manager
    • Strategic knowledge of the digital and social media communications landscape
    • Experience with paid media 
    • A solid understanding of using data, analytics and audience research to inform communications strategies
    • A strong background in content creation, website development, and social media platforms. 
    • Proven facility with Adobe Creative Cloud, Google Analytics, content management systems, social and paid media platforms, and analytics and project management tools. 
    • Exceptional skill with written and verbal communications and ability to effectively summarize data and communicate strategic recommendations.
    • Ability to develop and manage productive and collaborative relationships with external and internal stakeholders and approach issues with an objective mindset.
    • Ability to work independently with limited supervision. Flexible and able to routinely juggle multiple competing priorities and work in teams to meet project goals.
    • Attention to detail, including exacting standards to maintain accuracy in all work products.


    Minimal to no travel expected for the position.


    Compensation and Benefits
    We offer a competitive salary and benefit program, including: comprehensive, affordable health care through medical, dental, and vision coverage; financial security with life and disability insurance; opportunities to save using health savings and flexible spending accounts; retirement benefits to help prepare for the future; and work/life benefits to maintain a good balance.



    The Pew Charitable Trusts is an equal opportunity employer, committed to a diverse and inclusive workplace. Pew considers qualified applicants for employment without regard to age, sex, ethnicity, religion, disability, marital status, sexual orientation or gender identity, military/veteran status, or any other basis prohibited by applicable law.


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