Manager, Digital Strategy

Location US-DC-Washington
Posted Date 2 months ago(12/21/2020 12:49 PM)
Job ID
The Pew Charitable Trusts


The Pew Charitable Trusts uses data to make a difference. For more than 70 years, we have focused on serving the public, invigorating civic life, conducting nonpartisan research, advancing effective public policies and practices, and achieving tangible results. Through rigorous inquiry and knowledge sharing, we inform and engage public-spirited citizens and organizations, linking diverse interests to pursue common cause. We are a dedicated team of researchers, communicators, advocates, subject matter experts, and professionals working on today’s big challenges – and we know we are more effective and creative collectively than we are individually. With Philadelphia as our hometown and the majority of our staff located in Washington, DC, our U.S. and international staff find working at Pew personally and professionally rewarding.
Wise stewardship of resources allows Pew employees to pursue work that strategically furthers our philanthropic mission in significant and measurable ways. We collaborate with a diverse range of philanthropic partners, public and private organizations, and concerned citizens who share our interest in fact-based solutions and goal-driven investments to improve society. Pew attracts top talent, people of integrity who are service-oriented and willing to take on challenging assignments. We provide competitive pay and benefits, a healthy work-life balance, and a respectful and inclusive workplace. Pew employees are proud of their colleagues, proud of where they work, and proud of the institution’s reputation. 
The Communications department supports leaders at all levels of the institution to promote project and campaign efforts, inform key audiences, and protect and advance Pew’s reputation. The department provides a comprehensive range of communications services for all programmatic and administrative units and Trusts-operated projects. Our in-house expertise includes: strategy and message development; editorial support; design and creative services; media event planning; digital and video production; and social media. The unit oversees all communications policies, guidelines, and processes in order to ensure production of the highest quality work and effectively steward Pew's resources.
Position Overview
This manager position is located in Washington, DC, is a member of the Digital and Creative team, and will report to the senior manager, digital strategy.  The successful candidate will be responsible for the development and execution of a variety of cross-channel digital engagement strategies for Pew programs.
The ideal candidate will have deep experience with strategic planning and developing cross-channel digital campaigns that achieve organizational results. He/she will actively partner with a team of communications, digital and creative strategists to develop effective cross-channel content marketing efforts. The candidate should be experienced developing insights from the effective use of analytics through all phases of planning and campaign delivery. 


  • Works with a cross-functional team to develop and execute digital strategies for all Pew projects across channels including the website, email, and social media.
  • Collaborate with internal project management office team to determine which projects require strategic discussion vs. swift implementation.
  • Act as a day-to-day digital lead on a variety of digital campaign activities.
  • Manages and directs digital strategists.
  • Works collaboratively to enhance our approach to developing holistic content strategies for both programmatic and institutional objectives.
  • Directly oversees the execution of the Pew Charitable Trusts email programs as well as manages staff members who primarily support this channel.
  • Contributes to the planning and development of Pew’s editorial calendar and collaborates with a mix of internal and agency partners to execute ongoing publishing operations.
  • Contributes to the advancement of Pew’s approach to editorial and content strategy that effectively engages audiences across digital channels.
  • Collaborates with other strategists, creative teams, earned and paid media experts, analytics lead, and program staff to develop compelling digital content plans.
  • Responsible for leading the development of a range of digital and content strategies - including the concepting and execution of content packages that align with overall editorial approach.
  • Partners with internal teams to advance creative concepts and writes, edits, and refines copy.
  • Collaborates with other digital strategists to execute ongoing publishing schedule as well as social media management responsibilities.
  • Actively partners with project management team to scope and budget recommended strategies, internal/external level of effort, establish clear and achievable timelines, and identify appropriate resourcing required to deliver approved work.
  • Builds relationships with internal clients and develops a deep understanding of program needs, goals, and priorities. Identifies new opportunities for achieving client objectives.
  • Collaborates with design and video teams as well as other communications staff on the development of visual assets for digital content.
  • Contributes to the development of social media management standards, policies, and rules of engagement for social channels.
  • Keeps abreast of the latest digital trends to inform creative approaches as well as to aid internal knowledge sharing.


  • Bachelor’s degree or equivalent experience required.
  • A  minimum of eight years of professional experience with progressive responsibility for developing integrated digital strategy and campaign execution.
  • Minimum of two years of previous direct supervisory experience required including experience managing performance management process for direct reports and providing career development advice and counsel. 
  • Digital/creative agency and/or Nonprofit experience strongly preferred.
  • Ability to develop cross-channel digital content strategies that meet client/organizational goals.
  • Ability to work individually and collaboratively to develop and refine creative ideas, build consensus, and influence decisions.
  • Experience developing and executing issue-driven digital engagement campaigns designed to inform target audiences as well as recruit and activate grassroots advocates.
  • Exceptional skill with written and verbal communications and ability to effectively communicate strategic recommendations.
  • Deep working knowledge of the social and digital ecosystem, including working relationships with social platforms and partners.
  • Strategic and hands-on understanding of the role that paid media plays in modern, cross-channel content marketing campaigns.
  • Proven experience developing content concepts and then turning those concepts into effective, channel-specific copy.
  • Experience presenting and articulating integrated digital strategy, including campaign goals, objectives, and how success is measured.
  • Proven ability to meet deadlines, juggle multiple projects, and work independently in a fast-paced environment.
  • Can turn ideas into clear, actionable plans.
  • Experience developing and conducting ongoing content performance tests and implementing optimizations.
  • Hands-on experience with Google Analytics and the Facebook and Twitter pixels.
  • Experience directing conversation analyses with social media listening/monitoring tools such as Brandwatch (Crimson Hexagon), Nuvio, or Meltwater (Sysomos). 
  • Experience working with tools like CrowdTangle to identify relevant content trends and performance across social platforms.
  • Experience with editorial and social media management tools such as Percolate, Khoros Falcon, Sprinklr, Sprout Social, Hootsuite Enterprise, or Social Flow.
  • Ability to analyze data from all digital channels, drawing insights from the data to inform future recommendations and strategies.
  • Exceptional judgment when working with team members, client contacts, and vendors.
  • Must be willing to occasionally work a flexible schedule to ensure support for Pew’s international campaigns and to provide support during breaking-news situations.
  • Experience with email and CRM systems such as Sales Force Marketing Cloud (Exact Target), List Engage, Eloqua, MailChimp, Convio, or Responsys. 
Minimal travel anticipated.
Total Rewards 
We offer a competitive salary and benefit program, including: comprehensive, affordable health care through medical, dental, and vision coverage; financial security with life and disability insurance; opportunities to save using health savings and flexible spending accounts; retirement benefits to help prepare for the future; and work/life benefits to maintain a good balance.
The Pew Charitable Trusts is an equal opportunity employer, committed to a diverse and inclusive workplace. Pew considers qualified applicants for employment without regard to age, sex, ethnicity, religion, disability, marital status, sexual orientation or gender identity, military/veteran status, or any other basis prohibited by applicable law. 


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