Associate I, Digital Strategy (Web Producer)

Location US-DC-Washington
Posted Date 4 weeks ago(12/21/2020 6:09 PM)
Job ID
2020-6414
Department
Communications
Company
The Pew Charitable Trusts

Overview

The Pew Charitable Trusts uses data to make a difference. For more than 70 years, we have focused on serving the public, invigorating civic life, conducting nonpartisan research, advancing effective public policies and practices, and achieving tangible results. Through rigorous inquiry and knowledge sharing, we inform and engage public-spirited citizens and organizations, linking diverse interests to pursue common cause. We are a dedicated team of researchers, communicators, advocates, subject matter experts, and professionals working on today’s big challenges – and we know we are more effective and creative collectively than we are individually. With Philadelphia as our hometown and the majority of our staff located in Washington, DC, our U.S. and international staff find working at Pew personally and professionally rewarding.
 
Wise stewardship of resources allows Pew employees to pursue work that strategically furthers our philanthropic mission in significant and measurable ways. We collaborate with a diverse range of philanthropic partners, public and private organizations, and concerned citizens who share our interest in fact-based solutions and goal-driven investments to improve society. Pew attracts top talent, people of integrity who are service-oriented and willing to take on challenging assignments. We provide competitive pay and benefits, a healthy work-life balance, and a respectful and inclusive workplace. Pew employees are proud of their colleagues, proud of where they work, and proud of the institution’s reputation. 
 
Communications
The Communications department supports leaders at all levels of the institution to promote project and campaign efforts, inform key audiences, and protect and advance Pew’s reputation. The department provides a comprehensive range of communications services for all programmatic and administrative units and Trusts-operated projects. Our in-house expertise includes: strategy and message development; editorial support; design and creative services; media event planning; digital and video production; and social media. The unit oversees all communications policies, guidelines, and processes in order to ensure production of the highest quality work and effectively steward Pew's resources.
 
Position Overview
The Associate I, Digital Strategy position is located in Washington, DC and is a member of the Digital and Creative team.  The successful candidate will be responsible the daily maintenance and production of pewtrusts.org.  The associate works closely with communications colleagues to produce content for Pew campaigns, projects, and initiatives. He/she will support the production of web analytics reports to inform both strategy and institutional reporting. Candidates should work well in a collaborative, team environment, while possessing the ability to work independently. Editorial judgment and initiative are necessary attributes for this position. The ideal candidate will have experience working in content management systems and analytics software. 

Responsibilities

  • Format content for the website; review copy to be error-free for publishing; use digital assets to increase engagement and add value to web pages, including selecting and cropping photos; embedding graphics and multimedia; updating existing content; and cross-promoting content across Pew’s website using its content management system.
  • Implement search engine optimization practices in daily content, using best industry practices and review of relevant current events.
  • Produce analytics reports and analysis supporting the greater digital strategy initiatives as well as institutional reporting.
  • Ensure content is produced according to best practices and is designed to optimize the display and distribution of the work.
  • Monitor and update the website to ensure pages remain current and accurate
  • Work within Pew’s digital editorial process and project management system.
  • Assist with technology enhancements and testing
  • Help train and assist colleagues with the content management system and other tools; development guidance documents and document standards as needed
  • Develop deep understanding of Pew’s digital properties, primarily pewtrusts.org, to master content packaging for optimal performance and audience engagement. Assist with strategic digital initiatives and broader institutional digital projects.

Requirements

  • Bachelor's degree or equivalent experience required.
  • A minimum of one year of professional experience including experience producing content in a CMS in a fast-paced environment.
  • Excellent oral and written communications skills with an emphasis on writing and editing for the Web.
  • Ability to produce content on deadline and experience working with project management systems.
  • Experience working with HTML and the ability to perform basic troubleshooting. Working knowledge of Adobe Creative Cloud.
  • Strong time-management and organizational skills. Ability to juggle multiple priorities simultaneously.
  • Experience working with Sitecore or a similar content management system.
  • Hands-on experience with Google Analytics and the Facebook and Twitter pixels.
  • Ability to analyze data from all digital channels, drawing insights from the data to inform future recommendations and strategies.
  • Knowledge of SEO best practices and ability to recognize, employ and encourage best practices in writing and producing for the web.
  • Experience with email software such as ExactTarget a plus.

Travel

Minimal travel anticipated.

 
Total Rewards 
We offer a competitive salary and benefit program, including: comprehensive, affordable health care through medical, dental, and vision coverage; financial security with life and disability insurance; opportunities to save using health savings and flexible spending accounts; retirement benefits to help prepare for the future; and work/life benefits to maintain a good balance.
 
The Pew Charitable Trusts is an equal opportunity employer, committed to a diverse and inclusive workplace. Pew considers qualified applicants for employment without regard to age, sex, ethnicity, religion, disability, marital status, sexual orientation or gender identity, military/veteran status, or any other basis prohibited by applicable law. 

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